Over an 11-year career marketing more than $3 billion in luxury real estate, Jason Peteler’s listings have appeared on Netflix’s Selling Sunset and drawn coverage from Forbes, Architectural Digest, The Hollywood Reporter, The Los Angeles Times, Mansion Global, The New York Post, and others — for properties including Rihanna’s Pacific Palisades estate, the Mandeville Canyon home Tesla chose to debut its Optimus humanoid robot, Richard Pryor’s historic Northridge compound, and 1169 Angelo Drive in Beverly Hills. The same Beverly Hills marketing playbook now serves clients across Wayzata, Lake Minnetonka, and the Twin Cities west metro.
Rihanna’s Pacific Palisades Estate
The Rihanna-owned Pacific Palisades home Jason marketed has been featured across luxury and entertainment press for nearly a decade:
- Forbes — “Rihanna’s Former Pacific Palisades Home For Sale, 932 Rivas Canyon” by Kristin Tablang (August 10, 2016)
- Architectural Digest — “Rihanna’s Former Pacific Palisades Home”
- The Hollywood Reporter — Photo Gallery — “Photo Gallery: Rihanna’s Palisades Home”
- The Hollywood Reporter — News — “Rihanna’s Palisades Perch Is Back”
- The Los Angeles Times — Hot Property — “Rihanna’s Pacific Palisades Estate” (September 23, 2014)
- Realestate.com.au — “Check Out Rihanna’s Swanky LA Mansion”
Tesla Optimus Robot Debut — 2167 Mandeville Canyon Rd
In October 2024, Tesla selected Jason’s $6.85M Mandeville Canyon listing as the location for the “We, Robot” event filming — the first public demonstration of Tesla’s Optimus humanoid robot performing household tasks:
- Mansion Global — “Tesla Debuted Its New Humanoid Robot Inside This $6.85 Million Home in Los Angeles” (The Wall Street Journal’s luxury real estate vertical)
- The New York Post — “Tesla’s Optimus Robot Debuted Inside This LA Listing” (October 17, 2024)
- Teslarati — “Tesla Chose This Lavish LA Home to Show Optimus Robot’s Capabilities: Here’s Why” (November 7, 2024)
“Tesla chose our property because they liked the aesthetics and it worked well with what they were looking to showcase. They rented it out for two days to do the shoot.”
— Jason Peteler, quoted in Teslarati
Richard Pryor’s Historic Northridge Compound
Jason represented the listing of comedy legend Richard Pryor’s former Sherwood Forest estate — a property whose history made it one of the most-covered celebrity listings in San Fernando Valley real estate:
- The Real Deal — Los Angeles — “Richard Pryor’s Former Compound, Where He Set Himself on Fire, Listed for $3M” (June 30, 2016) — Jason explicitly named as listing agent
- Celebrity Net Worth — “The Home of Late Comedy Legend Richard Pryor — Was Just Listed for $4.36 Million” (March 12, 2024) — features Jason’s video tour
Selling Sunset — 1169 Angelo Drive, Beverly Hills
Netflix · Selling Sunset — Season 7, Episode 7 — “Cabo San Loco”
1169 Angelo Drive, Beverly Hills (sold for $9,550,000) appeared on Netflix’s Emmy-nominated luxury real estate series. The episode is part of the show’s 7th season, which premiered in November 2023.
Watch on Netflix → · Episode details on IMDb →
Career Profile
Canvas Rebel — “Meet Jason Peteler” — Long-form interview about Jason’s path from Beverly Hills marketing leadership to luxury sales practice.
Available for Comment
Jason is available for journalist inquiries on:
- Lake Minnetonka and Twin Cities luxury market trends
- Beverly Hills / Twin Cities cross-market dynamics (relocation, second homes)
- Luxury real estate marketing strategy (cinematic property video, digital campaigns, off-market sales)
- The Compass platform and its impact on luxury real estate
- Celebrity real estate transactions and on-the-record case studies
Press contact: Jason Peteler · 952.777.3078 · jasonpeteler@gmail.com